How to interview and conduct focus groups / by Jen Katz-Buonincontro.

Format:

Book

Author/Creator:

Katz-Buonincontro, Jen, author.

Series:

Concise guides to conducting behavioral, health, and social science research series

Language:

English

Subjects (All):

Focus groups.

Social sciences--Research--Methodology.

Social sciences.

Interviewing in sociology.

Focus Groups.

Social Sciences--methods.

Medical Subjects:

Focus Groups.

Social Sciences--methods.

Physical Description:

1 online resource (xi, 187 p.).

Place of Publication:

Washington, DC : American Psychological Association, [2022]

Summary:

"Conducting research can be analogous to cooking a meal for several people. It involves planning, proper execution, having adequate resources, and presenting one's project in a meaningful manner. Conducting research without properly paying attention to details can lead to erroneous results. This volume focuses on learning how to effectively conduct interviews and focus groups as well as interpreting the findings in a meaningful and valid manner. Such activities can be classified under the umbrella of qualitative research methods, a growing area in psychology. The book first introduces us to this field as background. Of greatest aid are the specific steps the author delineates concerning the how-to of conducting quality interviews and focus groups. In addition, she provides useful examples of how to combine these activities within a single study as well as how to combine these qualitative strategies with more traditional quantitative methodologies (referred to as mixed-methods approaches). The book not only provides detail on how to conduct interviews and focus groups, but also teaches researchers how to analyze the results of these activities, as well as how to write up their findings. It strikes a balance between describing the how-to steps and situating them within the core qualitative traditions and theories. Three aims guide this book: to answer questions we have about when and how to use the methods described, to dispel our doubts about how to combine data to meet standards of validity and reliability, and to help us break through problems we might encounter along the way."--Preface (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Contents:

Qualitative research essentials

Interviews

Focus groups

Combining interviews and focus groups and mixing methods

Addressing rigor, validity, and reliability

Transcribing and coding

Analyzing qualitative data

Writing up and publishing results.

Notes:

Includes bibliographical references and index.

Electronic reproduction. Washington, D.C. : American Psychological Association, 2022.

Description based on print version record.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Other Format:

Print version: How to interview and conduct focus groups

ISBN:

1433833794

9781433833793

143383930X

9781433839306

Access Restriction:

Restricted for use by site license.