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Principles of Logo Design : A Practical Guide to Creating Effective Signs, Symbols, and Icons.
- Format:
- Book
- Author/Creator:
- Bokhua, George.
- Language:
- English
- Subjects (All):
- Logos (Symbols)--Design.
- Logos (Symbols).
- Genre:
- handbooks.
- Handbooks and manuals.
- Physical Description:
- 1 online resource (191 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Minneapolis : Quarto Publishing Group USA, 2022.
- Summary:
- From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
- Contents:
- Cover
- Title
- Contents
- Preface
- Chapter 1 General Concepts
- Are Logos Just Logos?
- 1.618033
- Rule or No Rule?
- Less Is More?
- Modernism in Design
- Chapter 2 Types of Logo Designs
- Pictorial Marks
- Letterforms
- Abstract Marks
- Wordmarks
- Monograms
- Negative Space Marks
- Logo System
- Pictograms
- Patterns as Identity Elements
- Chapter 3 Visual Matters
- Gradients
- Color Gradation Simplified
- Shade Gradation with Strokes
- Light and Shading
- Shading of Hemisphere
- Light and Shading on Simple Marks
- Chiaroscuro in Logo Design
- Logo Visibility
- Graphic Device
- Black on White vs. White on Black
- Same-sized Look
- Bone Effect
- Bone Effect in Logo Design
- Overshoot
- Balancing
- Visual Paradoxes
- Types of Visual Paradoxes
- Impossible Figures
- Impossible Figures and Logo Design
- Motion Illusion
- Ambiguous Forms
- Symmetry vs. Asymmetry
- Solid vs. Line
- Sharp vs. Round
- Pattern as a Design Element
- Dimension
- Dialectical Approach
- Composition
- Experimentation and Accidents
- Copying vs. Imitation
- Client Relations
- Real-life Objects as Aids
- Chapter 4 Design Process
- Concepting
- Mood Boarding
- Sketching
- The Initial Stage
- The Refinement Stage
- The Fine-tuning Stage
- Execution
- Gridding
- Gridding Complex Forms
- Type Lockup
- Chapter 5 Presentation
- Presentation
- Brand Guidelines
- Logo Use Guidelines
- Primary Colors and Secondary Colors
- Typography
- Grids
- Graphic Devices
- Stationery
- Pricing
- Design Studio
- About the Author
- Acknowledgments
- Index
- Copyright.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Includes index.
- Other Format:
- Print version: Bokhua, George Principles of Logo Design
- ISBN:
- 9780760376522
- 0760376522
- OCLC:
- 1338150578
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