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Advertising measurement and decision making / Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.
LIBRA HF5823 .R655
Available from offsite location
- Format:
- Book
- Author/Creator:
- Robinson, Patrick J.
- Series:
- Marketing Science Institute. Series of books.
- Language:
- English
- Subjects (All):
- Advertising.
- Decision making.
- Marketing--Management.
- Marketing.
- Physical Description:
- xx, 103 pages ; 24 cm.
- Place of Publication:
- Boston : Allyn & Bacon, [1968]
- Notes:
- Bibliography: pages 94-97.
- OCLC:
- 245379
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