Gay and lesbian tourism : the essential guide for marketing / Jeff Guaracino.

Format:

Book

Author/Creator:

Guaracino, Jeff.

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Gay travelers.

Physical Description:

xix, 183 pages : illustrations ; 24 cm

Edition:

1st ed.

Place of Publication:

Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007.

Summary:

Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

Contents:

Ch. 1. Rise in gay and lesbian tourism, nothing short of historic

Ch. 2. Terminology: getting it straight

Ch. 3. Economic power of gay tourism: it is about good business not a political or social statement

Ch. 4. Building stakeholder support: don't go it alone

Ch. 5. Best practices in gay and lesbian tourism marketing

Ch. 6. How do you know if you are gay-friendly?

Ch. 7. International, group, meeting and convention and corporate

Ch. 8. Gay sports: an international marketing tool

Ch. 9. The future

Appendix A. Commercial closet

Appendix B. List of GLBT organizations, meetings, conventions, sporting, religious and human rights groups.

Notes:

Includes index.

Includes bibliographical references and index.

Other Format:

Online version: Guaracino, Jeff. Gay and lesbian tourism.

ISBN:

0750682329

9780750682329

OCLC:

159640033

Publisher Number:

B8170096

Online:

Publisher description