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Hispanic market handbook : a definitive source for reaching this lucrative segment of American consumers / M. Isabel Valdés & Marta H. Seoane ; forewords by Michael J. Naples and Ennio Quevedo-García.
Historical Society of Pennsylvania - Closed Stacks HC110.C6 V347 1995
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- Format:
- Book
- Author/Creator:
- Valdés, M. Isabel.
- Language:
- English
- Subjects (All):
- Hispanic American consumers--Handbooks, manuals, etc.
- Hispanic American consumers.
- Marketing research--United States--Handbooks, manuals, etc.
- Marketing research.
- Marketing--United States--Handbooks, manuals, etc.
- Marketing.
- Hispanic or Latino.
- United States.
- Medical Subjects:
- Hispanic or Latino.
- Marketing.
- United States.
- Genre:
- Handbooks and manuals.
- Physical Description:
- xx, 488 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Gale Research, ©1995.
- Contents:
- Identifying the Hispanic consumer
- Hispanic demographics and trends
- Hispanics as consumers
- Culture and the Hispanic consumer
- Language and the Hispanic consumer
- Hispanic media in the U.S.
- Reaching Hispanics
- Market research
- Principles in action: case studies.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- The Balch Institute Library and Archives.
- Other Format:
- Online version: Valdés, M. Isabel. Hispanic market handbook.
- ISBN:
- 0810385007
- 9780810385009
- OCLC:
- 31970893
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