Research methods in language attitudes / edited by Ruth Kircher, Lena Zipp.

Format:

Book

Contributor:

Kircher, Ruth, 1979- editor.

Zipp, Lena, editor.

Language:

English

Subjects (All):

Language awareness.

Linguistics--Research--Methodology.

Linguistics.

Sociolinguistics.

Language and languages--Variation.

Language and languages.

Physical Description:

1 online resource (xix, 409 pages) : digital, PDF file(s).

Place of Publication:

2022.

Summary:

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.

Contents:

An introduction to language attitudes research / Ruth Kircher and Lena Zipp

Analysis of the societal treatment of language. Discourse analysis of print media / Olivia Walsh

Content analysis of social media / Mercedes Durham

Discourse analysis of spoken interaction / John Bellamy

Analysis of communication accommodation / Jakob Leimgruber

Variable analysis / James Hawkey

Direct methods of attitude elicitation. Semi-structured interviews / Petros Karatsareas

Focus groups / Michael Hornsby

Questionnaires to elicit quantitative data / Ruth Kircher

Questionnaires to elicit qualitative data / Lena Zipp

Perceptual dialectology / Chris Montgomery

Indirect methods of attitude elicitation. The matched-guise technique / Verónica Loureiro-Rodríguez and Elif Acar

The Verbal-Guise Technique / Marko Dragojevic and Sean Goatley-Soan

The theatre-audience method / Tore Kristiansen

Experimental methods to elicit language attitudes among children / Jasmine M. DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler

The Implicit Association Test paradigm / Laura Rosseel

Overarching issues of language attitudes research. Researching language attitudes in multilingual communities / Bernadette O'Rourke

Researching language attitudes in signing communities / Annelies Kusters, Maartje De Meulder, and Erin Moriarty

Researching language attitudes based on historical data / Anna D. Havinga and Andreas Krogull

The use of priming in language attitudes research / Abby Walker, Katie Drager, and Jennifer Hay

Mixed-methods approaches to the study of language attitudes / Ruth Kircher and James Hawkey.

Notes:

Title from publisher's bibliographic system (viewed on 27 Jun 2022).

Other Format:

Print version:

ISBN:

9781108867788 (ebook)

Access Restriction:

Restricted for use by site license.