The Marketisation of Higher Education : Concepts, Cases, and Criticisms / edited by John D. Branch, Bryan Christiansen.

Format:

Book

Contributor:

Branch, John, 1967- editor.

Christiansen, Bryan, 1960- editor.

Series:

Marketing and Communication in Higher Education, 2946-4609

Language:

English

Subjects (All):

Education, Higher.

Education and state.

Education--Economic aspects.

Education.

School management and organization.

Higher Education.

Educational Policy and Politics.

Education Economics.

Organization and Leadership.

Local Subjects:

Higher Education.

Educational Policy and Politics.

Education Economics.

Organization and Leadership.

Physical Description:

1 online resource (466 pages)

Edition:

1st ed. 2021.

Place of Publication:

Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.

Summary:

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

Contents:

1. Introduction

2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes

3. Emerging Ideas of 'New Governance' in Higher Education

4. E-Learning and the Marketisation of Higher Education

5. The Place of University Social Responsibility in the Marketisation of Higher Education

6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico

7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative

8. Promoting the Russian Higher Education System in Global Hyper-Competition

9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India

10. The Digital Transformation of the Commercial Area of a Peruvian Business School

11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University

12. Gender and the Marketisation of Higher Education: A Nordic Tale

13. The Determinants of International Student Mobility in United Kingdom Higher Education.-14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing?

15. Service Quality in Higher Education: Where Are We and Where to Go?

16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games

18. Neoliberal Higher Education and Its Discontents.

Notes:

Includes bibliographical references and index.

ISBN:

9783030674410

303067441X

OCLC:

1250074832