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It all starts with marketing : 201 marketing tips for growing a dental practice / Ann Marie Gorczyca.
Levy Dental Medicine Library - Stacks RK58 .G67 2013
Available
- Format:
- Book
- Author/Creator:
- Gorczyca, Ann Marie.
- Language:
- English
- Subjects (All):
- Dental care--Marketing.
- Dental care.
- Dentistry--Practice.
- Dentistry.
- Dental economics.
- Practice Management, Dental.
- Economics, Dental.
- Marketing of Health Services--methods.
- General Practice, Dental.
- Medical Subjects:
- Practice Management, Dental.
- Economics, Dental.
- Marketing of Health Services--methods.
- General Practice, Dental.
- Physical Description:
- xvi, 157 pages : 2 charts ; 25 cm.
- Other Title:
- Marketing tips for growing a dental practice
- Two hundred and one marketing tips for growing a dental practice
- Place of Publication:
- Gold River, Calif. : Authority Publishing, 2015.
- Summary:
- To enter the competitive business of dentistry, an understanding of marketing will help prepare the dental professional to attract new patients and grow their dental practice. Author, orthodontist, and educator Gorczyca shares her ideas, experiences and strategies in order to help the new dental professional gain new patients and expand their practice--From publisher description.
- Contents:
- Foreword / Fred Joyal
- pt. 1. Internal marketing.
- Place: your patient experience
- Product: things patients love
- Price: "I can afford dental care"
- Promotion: the patients, the team, the doctor
- pt. 2. External marketing: public relations.
- Any time, any place
- Brand
- Communication
- Discovery
- Experience
- pt. 3. Relationships.
- Educate
- Communicate
- Participate
- Give
- Produce
- Appendix 1. Marketing calendar template
- Appendix 2. Sample marketing calendar.
- Notes:
- Includes bibliographical references (p. 155-157) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 9781935953562
- 1935953567
- OCLC:
- 1154693695
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