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Creativities : the what, how, where, who and why of the creative process / Chris Bilton, Stephen Cummings, dt ogilvie.
- Format:
- Book
- Author/Creator:
- Bilton, Chris, author.
- Cummings, Stephen, author.
- ogilvie, dt, author.
- Language:
- English
- Subjects (All):
- Creative ability.
- Creative ability in science.
- Creative ability in business.
- Creation (Literary, artistic, etc.).
- Physical Description:
- 1 online resource (176 pages)
- Place of Publication:
- Cheltenham, England ; Northampton, Massachusetts : Edward Elgar Publishing Limited, [2022]
- Summary:
- What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own version of creativity, rather than attempting to imitate or follow 'best practice'.
- Contents:
- Front Matter
- Copyright
- Contents
- Acknowledgements
- Nigella, Jamie and the process of encouraging creativities
- PART I THE WHAT - CREATIVE ELEMENTS
- The 'What' framework: the market crate
- PART II THE HOW - CREATIVE BLENDS
- The 'How' framework: blending creative teams using creative leadership
- PART III THE WHERE - THE CREATIVE SET-UP
- The 'Where' framework: the creative bench formation
- PART IV THE WHO - ENGAGING CREATIVE USERS AND COMMUNITIES
- The 'Who' framework: four circles of co-creation
- PART V THE WHY - CREATIVE PURPOSES
- The 'Why' framework: the creative pathways matrix
- INDEX.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version: Bilton, Chris Creativities
- ISBN:
- 1-78897-948-6
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