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The Gimbel television poll : conducted on Saturday, November 10, 1945, the Gimbel Brothers Store, Philadelphia, Pa H.P. Alspaugh
Historical Society of Pennsylvania - Closed Stacks UPA/PAM HF 6146.T42 A47 1945
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- Format:
- Book
- Author/Creator:
- Alspaugh, H. P.
- Language:
- English
- Subjects (All):
- Gimbel Brothers (Firm : Philadelphia, Pa.).
- Television advertising--Penn--Philadelphia.
- Television advertising.
- Closed-circuit television--Penn--Philadelphia.
- Closed-circuit television.
- Physical Description:
- 18, 5 [i.e. 6] p. ; 29 cm.
- Place of Publication:
- Camden, N.J., U.S.A. : Radio Corp. of America, RCA Victor Division, 1945.
- Summary:
- The poll measured the effect of the department store's television advertising on customers, most of whom were seeing television for the first time.
- Notes:
- "November 15, 1945".
- Mimeographed.
- OCLC:
- 38153532
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