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Measuring the level of acculturation : coupon usage among "Barrio" Hispanics Sigfredo A. Hernandez and Carol J. Kaufman

Historical Society of Pennsylvania - Closed Stacks HF5415.3.H4x 1988
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Format:
Book
Author/Creator:
Hernandez, Sigfredo A.
Contributor:
Kaufman, Carol J.
Rider College School of Business Administration
Series:
Rider working papers ; no. 90
Language:
English
Subjects (All):
Consumers--Research.
Consumers.
Minority consumers--Case studies.
Minority consumers.
Hispanic Americans--Economic conditions--Case studies.
Hispanic Americans.
Coupons (Retail trade).
Hispanic.
Local Subjects:
Hispanic.
Physical Description:
[8], 20 leaves ; 28 cm.
Place of Publication:
[Lawrenceville, N.J.] : Rider College, 1988.
Notes:
"October 1988."
Bibliography: leave 26-29.
Local Notes:
The Balch Institute Library and Archives
OCLC:
21885320

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