1 option
Advertising response : a research into influences that increase sales by H.M. Donovan ; assisted by George Mitchell
Historical Society of Pennsylvania - Pennsylvania Room UPA/Ph HF 5821.D6 1924
Available in person
Request an item
Access options
- Format:
- Book
- Author/Creator:
- Donovan, H. M. (Howard McCormick), 1883-
- Language:
- English
- Subjects (All):
- Advertising--Research--Penn--Philadelphia.
- Advertising.
- Pennsylvania--Philadelphia--Advertising--Research.
- Pennsylvania.
- Physical Description:
- x, [2], 195 p., [4] p. of plates : ill., map, ports. ; 21 cm.
- Edition:
- 2nd ed.
- Place of Publication:
- Philadelphia [Pa.] : J.B. Lippincott Co., c1924.
- Notes:
- Results of an advertising survey of 1000 high school students in Philadelphia, Pa.
- Includes indexes.
- Local Notes:
- Presented by Victor Henderson, 1925, and bears his penned inscription.
- OCLC:
- 32470890
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.