Consumer brand relationships / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman.

Format:

Book

Contributor:

Fetscherin, Marc, editor.

Veloutsou, Cleopatra, editor.

Guzmán, Francisco, editor.

Series:

Journal of Product and Brand Management

Journal of Product and Brand Management ; Volume 30, Number 3

Language:

English

Subjects (All):

Brand choice.

Physical Description:

1 online resource (161 pages)

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2021.

Summary:

Consumer brand relationships

Contents:

Cover

Guest editorial

Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences

Role of brand attachment in customers' evaluation of service failure

Brand hate: a multidimensional construct

Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure

Exploring the antecedents and outcomes of destination brand love

Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification

Is brand love materialistic?

What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship

"Fight or flight": coping responses to brand hate.

Notes:

Description based on print version record.

ISBN:

1-80117-747-3

OCLC:

1261366512