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Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung / Moritz Bayer ; herausgegeben von Marion Schaefer.
- Format:
- Book
- Author/Creator:
- Bayer, Moritz, author.
- Series:
- Schriftenreihe Masterstudiengang Consumer Health Care
- Language:
- German
- Subjects (All):
- Pharmacy management.
- Physical Description:
- 1 online resource (241 pages).
- Place of Publication:
- Stuttgart : Ibidem Verlag, [2018]
- Notes:
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 3-8382-7160-2
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