How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards.

Format:

Book

Author/Creator:

Edwards, Ray, author.

Language:

English

Subjects (All):

Marketing.

Advertising copy.

Physical Description:

1 online resource (124 pages) : illustrations

Place of Publication:

New York, New York : Morgan James Publishing, [2016]

Summary:

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: * The universal hidden structure behind all persuasive copy. * How to avoid the most common copywriting mistakes. * A simple technique for writing copy that's easy to read. * How to write powerful short copy for social media. * Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! * Tons of templates, examples, and checklists guaranteed to improve your copy. * ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Notes:

Description based on print version record.

ISBN:

9781630475024

1630475025