2 options
How do the marketing methods and policies employed by the "big three" manufactureres of outboard motors compare and differ and why.
LIBRA Thesis 385 M223
Available from offsite location
LIBRA 378.748 POA1959.97
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Maclay, William Read.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- x, 176 numbered l. : illustrations (part mount. color), forms, tables (1 folded). ; 29 cm
- Place of Publication:
- [Philadelphia], 1958 [that is, 1959].
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1958.
- Bibliography: l. 173-176.
- OCLC:
- 244980444
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