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A basic bibliography on marketing research / compiled by Hugh G. Wales and Robert Ferber.
Van Pelt Library Z7164.M18 A44 no.2
Mixed Availability
- Format:
- Book
- Author/Creator:
- Wales, Hugh G.
- Series:
- AMA bibliography series ; no. 2.
- Language:
- English
- Subjects (All):
- Marketing research--Bibliography.
- Marketing research.
- Genre:
- Bibliographies.
- Physical Description:
- 182 pages.
- Edition:
- Revised edition.
- Place of Publication:
- Chicago : American Marketing Association, 1963.
- OCLC:
- 582682
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