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Crack the customer mind code : seven pathways from head -> heart -> yes! / Gary Hennerberg.
- Format:
- Book
- Author/Creator:
- Hennerberg, Gary, author.
- Language:
- English
- Subjects (All):
- Marketing--Psychological aspects.
- Marketing.
- Sales promotion--Psychological aspects.
- Sales promotion.
- Advertising--Psychological aspects.
- Advertising.
- Physical Description:
- 1 online resource (167 pages) : illustrations
- Place of Publication:
- New York, New York : Morgan James Publishing, [2016]
- Summary:
- Crack the Customer Mind Code upendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns, Crack the Customer Mind Code teachesthe reader how to align marketingmessages that leveragethe mind'snatural progressionto "yes" through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed.
- Notes:
- Description based on print version record.
- ISBN:
- 9781630476991
- 1630476994
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