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Behavioural economics / Graham Mallard.

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Format:
Book
Author/Creator:
Mallard, Graham, 1982- author.
Series:
Economy, key ideas.
The economy/key ideas
Language:
English
Subjects (All):
Economics--Psychological aspects.
Economics.
Physical Description:
1 online resource (vi, 125 pages) : illustrations (black and white), digital, PDF file(s).
Place of Publication:
Newcastle upon Tyne : Agenda Publishing, 2023.
Summary:
This title provides an introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.
Notes:
Previously issued in print: 2017.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (viewed on August 23, 2023).
ISBN:
9781788210959
1788210956
9781911116424
1911116428

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