Product Management in Practice.

Format:

Book

Author/Creator:

LeMay, Matthew, author.

Language:

English

Subjects (All):

Product management.

Marketing--Management--21st century.

Marketing.

Physical Description:

1 online resource (297 pages)

Edition:

Second edition, revised and expanded.

Place of Publication:

Sebastopol, CA : O'Reilly Media, Inc., 2022.

Summary:

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? With this book, you'll learn: What the day-to-day work of product management entails--and how to excel at it Why no job title or description will resolve the ambiguity of your role How to bridge the false dichotomy between "strategy" and "execution" Why the temptation to focus on decks and documentation can be bad for your team (and for you) How to prioritize your time and pick your battles

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9781098119720

109811972X

OCLC:

1319221122