Packaging sustainability : tools, systems, and strategies for innovative package design / Wendy Jedlicka.

Format:

Book

Author/Creator:

Jedlicka, Wendy, 1959- author.

Language:

English

Subjects (All):

Packaging.

Physical Description:

1 online resource (370 p.)

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2009]

Language Note:

English

Summary:

How to take the lead with sustainable packaging design solutionsWith initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions.Wendy Jedlicka, CPP (Roseville, MN) is Presiden

Contents:

Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design; Introduction; How to Use This Book; The Making of This Book; Giving Thanks; Biographies; Chapter 1: Taking the First Step; Consumption and Renewal; Choices, Choices, Choices; Nearly All New Products Fail; What Does Change Look Like?; Taking Responsibility and Thriving; A Taste of Things to Come; Making the Business Case; Packaging and Sustainability; Chapter 2: The Mechanics of Human Behavior; Chapter Themes; Assumptions vs. Data: The Importance of Collecting Information; Inside the Consumer

The Nitty Gritty of Collecting DataWrapping It Up; Chapter 3: Marketing and Truth; The Consumer Relationship; Ethics-Based Marketing and Business; Package as Bridge or Barrier; Thing or Service?; Eco-Labeling and Eco-Marketing Claims; Speaking the Truth, and Meaning It; How to Get It Right; The Package/Product Team; How to Create an Eco-Package in Three Easy Steps; Chapter 4: Laws and Economics; The Changing Landscape: Laws and Regulations; Regulations Around the Globe; A Path Forward; Unwrapping Global Packaging: Trade and Policy; The Scope of Global Trade in Packaging

The Scope of Environmental Impact of PackagingLooking Forward; Chapter 5: Systems Thinking; The Systems View; Bridging the Gap with Systems; Systems and Design; Package as a System; Adapt to the Environment; Properties of Systems; Taking Advantage of the Systems View; Biomimicry; Permaculture Principles in Package Design; Change Management; Technical Approaches; Systems Approaches; The Next Level in the Picture; Your Nearest Advantage May Be Behind You; Innovation Heuristics; Chapter 6: Materials and Processes; Paper or Plastic? Neither!; What Are We Trashing?; Paper; Alternative Papers

PlasticsMetals; Glass; Energy Changes Everything; Printing; The Wonderful World of Waste; Chapter 7: Innovation Toolbox; Eco-Packaging in Three Easy Steps; Definition of Sustainable Packaging; Consumer's Shopping List for Positive Change; Innovation Heuristics; Fair Trade Essentials; Overview of Environmental Marketing Claims; Eco Seals, Certifications, and Claims; Materials Choices at a Glance; Eco-Resources at a Glance; Glossary of Basic Packaging Terminology; Select Bibliography; Notes by Chapter; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (pages [320]-321) and index.

Description based on print version record.

ISBN:

1-5231-4399-1

1-119-10386-X

1-282-11293-7

9786612112935

0-470-41223-2

OCLC:

402103065