The new typography in Scandinavia : modernist design and print culture / Trond Klevgaard.

Format:

Book

Author/Creator:

Klevgaard, Trond, author.

Series:

Cultural histories of design

Language:

English

Subjects (All):

Graphic design (Typography)--Scandinavia--History--20th century.

Graphic design (Typography).

Graphic design (Typography)--Social aspects--Scandinavia--History--20th century.

Printing--Scandinavia--History--20th century.

Printing.

Printing--Social aspects--Scandinavia--History--20th century.

Graphic arts--Scandinavia--History--20th century.

Graphic arts.

Graphic arts--Social aspects--Scandinavia--History--20th century.

Genre:

Electronic books.

Physical Description:

1 online resource (280 pages).

Edition:

First edition.

Distribution:

[London, England] : Bloomsbury Publishing, 2020

Place of Publication:

London, UK ; Bloomsbury Visual Arts, 2020.

System Details:

Mode of access: World Wide Web.

Summary:

"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice"-- Provided by publisher.

Contents:

Origins and networks

Section I: Printing and advertising cultures

Modification: The printing trade's versions of the New Typography

Compartmentalization: Cultures and practices of advertising

Section II: Printing and society

Realignment: Functionalism as ideology, style and resistance

Isolation: Future-people and rational consumers

Assimiliation.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from digital title page (viewed on October 27, 2020).

Other Format:

Print version: Klevgaard, Trond. The new typography in Scandinavia

ISBN:

9781350112421

9781350112414

1350112410

9781350112407

1350112402

OCLC:

1203014355

Access Restriction:

Restricted for use by site license.