Designing the department store : display and retail at the turn of the twentieth century / by: Emily M. Orr.

Format:

Datafile

Author/Creator:

Orr, Emily Marshall, author.

Language:

English

Subjects (All):

Department stores--Design--History--19th century.

Department stores.

Display of merchandise--History--19th century.

Display of merchandise.

Store decoration--History--19th century.

Store decoration.

Show windows--History--19th century.

Show windows.

Interior Design and Interior Architecture--Other.

History of Interior Design and Interior Architecture.

Commercial Design (Arch).

Local Subjects:

Interior Design and Interior Architecture--Other.

History of Interior Design and Interior Architecture.

Commercial Design (Arch).

Physical Description:

1 online resource (212 pages) : colour illustrations.

Edition:

1st edition

Place of Publication:

London : Bloomsbury Publishing, 2020.

System Details:

text file

HTML

PDF

Summary:

"The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby"-- Provided by publisher.

Contents:

Acknowledgements

List of Illustrations

Introduction: Where Metal and Classics Meet, K. F. B. Fletcher (Louisiana State University, USA) and O. Umurhan (University of New Mexico, USA)

1. Vergil's Aeneid and Nationalism in Italian Metal, K. F. B. Fletcher (Louisiana State University, USA)

2. Eternal Defiance: Celtic Identity and the Classical Past in Heavy Metal, Matthew Taylor (Beloit College, USA)

3. Screaming Ancient Greek Hymns: The Case of Kawir and the Greek Black Metal Scene, Christodoulos Apergis (National and Kapodistrian University of Athens, Greece)

4. Cassandra's Plight: Gender, Genre, and Historical Concepts of Femininity in Goth and Power Metal, Linnea Åshede (University of Gothenburg, Sweden) and Anna Foka, Sweden)

5. Heavy Metal Dido: Heimdall's "Ballad of the Queen", Lissa Crofton-Sleigh (Santa Clara University, USA)

6. A Metal monstrum: Ex Deo's Caligula, Iker Magro-Martínez (University of the Basque Country, Spain)

7. Occult and Pulp Visions of Greece and Rome in Heavy Metal, Jared Secord (Washington State University, USA)

8. "When the Land was Milk and Honey and Magic was Strong and True": Edward Said, Ancient Egypt, and Heavy Metal, Leire Olabarria (University of Oxford, UK)

9. Coda: Some Trends in Metal's Use of Classical Antiquity, Osman Umurhan (University of New Mexico, USA)

Bibliography

IndexIntroduction

Geographical and Historical Context

Contributing to the History of the Department Store

Chapter One: Retail Architecture

The Visibility of Constructionand Renovation

The Changeable Design of the Storefront

Architectural Display as Competition

Technical Scope as a Show Feature

Chapter Two: Window Display

Professional Development

Making Window Displays

Stocky Style

Draping Techniques and the Female Gaze

Sculptural Style

Machinery of Display

The Unit Principle

Chapter Three: The Shopfitting Industry

Silent Salesmanship

Science of Shopkeeping

The Shopfitting Industry and Exhibition Culture

From Density to Openness

Chapter Four: The Department Store Interior

Seasonality

A Great Decoration Event

Virtual Travel via Display

The Model Room: An Interior of Interiors

Conclusion

The Modern Displayman

In Summary.

Notes:

Includes bibliographical references.

ISBN:

9781350054400

Access Restriction:

Restricted for use by site license.