A practical guide to the fashion industry : concept to customer / Virginia Grose.

Format:

Book

Author/Creator:

Grose, Virginia, author.

Series:

Basics fashion management

Language:

English

Subjects (All):

Fashion merchandising.

Fashion.

Local Subjects:

Fashion.

Physical Description:

1 online resource : illustrations

Edition:

Second edition.

Place of Publication:

London : Bloomsbury Visual Arts : Bloomsbury Publishing (UK), 2021.

Summary:

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Contents:

Introduction

1. Context and Concept

2. Product Development

3. Retail Strategy

4. The Supply Chain

5. Branding

Conclusion

Glossary

Bibliography

Further Resources.

Notes:

Online resource; description from resource and publisher's metadata (viewed on 15 March 2021).

Includes bibliographical references and index.

ISBN:

9781350079694

OCLC:

1182020802

Publisher Number:

204141

174266

174271

Access Restriction:

Restricted for use by site license.