An introduction to fashion retailing : from managing to merchandising / Dimitri Koumbis.

Format:

Book

Author/Creator:

Koumbis, Dimitri, author.

Series:

Basics fashion management

Standardized Title:

Fashion retailing.

Language:

English

Subjects (All):

Fashion merchandising.

Retail trade.

Fashion.

Local Subjects:

Fashion.

Physical Description:

1 online resource : illustrations

Edition:

Second edition.

Place of Publication:

London : Bloomsbury Visual Arts : Bloomsbury Publishing (UK), 2021.

Summary:

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Esteé Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Contents:

1. What is Retailing? ; The History of Retail ; Understanding the Difference between Retailing and the Retailer ; Classification of Retailers ; On-Site Vs. Off-Site Retailing ; Omnipresent Retail Approaches ; Case study: LVMH

2. Retail Consumer Markets ; Consumer Behavior ; Consumer Profiling ; Site Selection and Store Location ; Emerging Domestic and International Markets ; Case study: Esteé Lauder Companies

3. Retail Corporate Offices ; Retail Corporate Offices ; Corporate Offices and their Role ; Strategic Planning ; Supporting Store Teams ; Ethics and Corporate Social Responsibility ; Case Study: Hennes & Mauritz

4. Store Management ; Store Management and the Back of House ; HR and Employee Management ; Store Logistics ; Merchandise Controls and Loss Prevention ; Case Study: Kering Group

5. Visual Merchandising and Store Design ; Visual Merchandising vs. Merchandising ; Store Design and Environment ; Visual Merchandising Strategies ; Case Study: Inditex

6. Trends in Retailing ; Fast Fashion vs. Slow Fashion ; Ecommerce and the Online Shopper ; Mobile Retail, Pop-Up and Concept Stores ; Retailer and Designer Collaborations ; Technology in the Retail Sector ; Case Study: ASOS.com.

Notes:

Revised edition of the author's Fashion retailing, 2014.

Online resource; description from resource and publisher's metadata (viewed on 15 March 2021).

Includes bibliographical references and index.

ISBN:

9781350098299

OCLC:

1178870588

Publisher Number:

206801

175655

Access Restriction:

Restricted for use by site license.