The economics of digital shopping in Central and Eastern Europe / Barbara Grabiwoda, Bogdan Mróz.

Format:

Book

Author/Creator:

Grabiwoda, Barbara, author.

Mróz, Bogdan, author.

Series:

Cambridge elements. Elements in the economics of emerging market, 2631-8598.

Cambridge elements. Elements in the economics of emerging markets, 2631-8598

Language:

English

Subjects (All):

Electronic commerce--Europe, Central.

Electronic commerce.

Electronic commerce--Europe, Eastern.

Consumer behavior--Europe, Central.

Consumer behavior.

Consumer behavior--Europe, Eastern.

Physical Description:

1 online resource (61 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2022.

Summary:

Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations.

Notes:

Title from publisher's bibliographic system (viewed on 09 Feb 2022).

Other Format:

Print version:

ISBN:

9781009104302 (ebook)

Access Restriction:

Restricted for use by site license.