The fundamentals of design management / Kathryn Best.

Format:

Book

Author/Creator:

Best, Kathryn.

Series:

AVA fundamentals

Fundamentals

Language:

English

Subjects (All):

Design.

Marketing.

Physical Description:

1 online resource (208 p.) : illustrations

Edition:

First ed.

Place of Publication:

Lausanne : AVA Publishing SA, 2018.

Summary:

"The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.

Contents:

1. Design in context

2. Design overview

3. Management overview

4. Accounting and finance

5. Marketing and brand communication

6. Design and innovation.

Notes:

Includes bibliographical references (p. 196-197).

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

ISBN:

9781350089044 (online)

OCLC:

1096477093

Access Restriction:

Restricted for use by site license.