Format for graphic designers / Gavin Ambrose & Paul Harris.

Format:

Book

Author/Creator:

Ambrose, Gavin, author.

Harris, Paul, 1971- author.

Language:

Undetermined

Subjects (All):

Design--Case studies.

Design.

Communication in design.

Graphic arts.

Graphic design (Typography).

Books--Format.

Books.

Genre:

Electronic books.

Physical Description:

1 online resource (208 pages) : illustrations (chiefly colour)

Edition:

Third edition.

Place of Publication:

London : Bloomsbury Publishing, 2019.

System Details:

Mode of access: World Wide Web.

Summary:

"From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs"--Bloomsbury Applied Visual Arts.

Contents:

Purpose and narrative

Context

Printed media

Folding

Binding

Print and finish.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from home page (viewed on December 20, 2019)

Other Format:

Print version: Ambrose, Gavin. Format for graphic designers.

ISBN:

9781474299053 (online)

OCLC:

1170925506

Access Restriction:

Restricted for use by site license.