Basics Advertising 01 : Copywriting / by Rob Bowdery.

Format:

Book

Author/Creator:

Bowdery, Rob, author. .

Series:

Basics advertising ; 1.

Basics advertising ; 1

Language:

Undetermined

Subjects (All):

Advertising copy.

Genre:

Electronic books.

Physical Description:

1 online resource (176 pages) : illustrations

Other Title:

Copywriting

Place of Publication:

London : Bloomsbury Publishing, 2019.

System Details:

Mode of access: World Wide Web.

Summary:

"This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!"--Bloomsbury Applied Visual Arts.

Contents:

Writing with purpose

Understanding your product

Knowing your audience

Mastering the language

Sharpening your style

Rules and restrictions

Creating effective copy

Advertising around the world.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from home page (viewed on December 20, 2019)

Other Format:

Print version: Bowdery, Rob. Basics Advertising 01 : Copywriting.

ISBN:

9781350152892 (online)

OCLC:

1172658459

Access Restriction:

Restricted for use by site license.