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Idea generation / Neil Leonard, Gavin Ambrose.
- Format:
- Book
- Author/Creator:
- Leonard, Neil.
- Series:
- Basics graphic design ; 03.
- Basics graphic design ; 03
- Language:
- English
- Subjects (All):
- Graphic design (Typography).
- Graphic arts.
- Physical Description:
- 1 online resource (192 p.) : illustrations (chiefly col.)
- Place of Publication:
- Lausanne : AVA Academia, c2013.
- Contents:
- 1. Basic principles
- Getting started
- Kick-starting the process
- Working in a group
- Studio interview: hat-trick design
- Activity: mind mapping
- 2. Creative thinking
- Strategies and methods
- Exploring idea generation
- Studio interview: Sam Winston
- Activity: visual equations
- 3. Audience and context
- Audience-specific techniques
- Client and competition
- Construction and materials
- Studio interview: Catherine Griffiths
- Activity: random input: words, context and colour
- 4. Practical idea generation
- Working in the studio
- Working in the environment
- Studio interview: James Kape
- Activity: wayfinding
- 5. Developing and informing ideas
- Informing your ideas
- Synthesis and development
- Studio interview: re-shape invent
- Activity: making links
- 6. Application
- Presenting and communicating ideas
- Applying idea generation
- Studio interview: salad creative
- Activity: presenting and categorizing ideas.
- Notes:
- Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
- Other Format:
- Original
- ISBN:
- 9781350088689 (online)
- OCLC:
- 889270489
- Access Restriction:
- Restricted for use by site license.
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