The fundamentals of marketing / Edward Russell.

Format:

Book

Author/Creator:

Russell, Edward, active 2010.

Series:

AVA academia

AVA academia series

Language:

English

Subjects (All):

Branding (Marketing).

Marketing.

Pricing.

Marketing research.

Advertising.

Physical Description:

1 online resource (192 p.) : illustrations, ports.

Edition:

First ed.

Place of Publication:

Lausanne : AVA Publishing SA, 2018.

Summary:

"This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart."--Bloomsbury Publishing.

Notes:

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

ISBN:

9781472535832 (online)

OCLC:

1096474225

Access Restriction:

Restricted for use by site license.