Inside art direction : interviews and case studies / Steven Brower.

Format:

Book

Author/Creator:

Brower, Steven.

Language:

English

Subjects (All):

Commercial art--Vocational guidance.

Commercial art.

Graphic arts--Vocational guidance.

Graphic arts.

Physical Description:

1 online resource (232 p.) : illustrations (some color)

Place of Publication:

London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing Plc, 2015.

Summary:

"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."-- Provided by publisher.

Contents:

Machine generated contents note:

IntroductionAdventures in Publication DesignA Brief History of Art DirectionThe Life of the Art DirectorAdvertising, Branding and PackagingNewspapers and MagazinesBook PublishingMusic, Film and TheatreCollaborations and ConversationsArt Direction Assignments GlossaryBibliographyIndex.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

Other Format:

Original

ISBN:

9781474223591 (online)

OCLC:

1096476376

Access Restriction:

Restricted for use by site license.