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Fashion promotion in practice / Jon Cope and Dennis Maloney.
- Format:
- Book
- Author/Creator:
- Cope, Jon.
- Language:
- English
- Subjects (All):
- Advertising--Fashion.
- Advertising.
- Sales promotion.
- Fashion merchandising.
- Physical Description:
- 1 online resource (216 p.)
- Place of Publication:
- London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing, PLC, [2016]
- Contents:
- Campaign planning : making it happen
- Advertising and public relations : from verbal to viral
- The celebrity role : from royalty to the rap game
- Collaborations : "X" marks the spot
- The fashion show : from couturier to catwalk
- Fashion film : from Hollywood to Hoxton
- Events : from private parties to public performance
- Visual merchandising : from store to screen
- The fashion magazine : from print to pixel.
- Notes:
- Includes bibliographical references (p. 204-208) and index.
- Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
- Other Format:
- Original
- ISBN:
- 9781474222280 (online)
- OCLC:
- 1053943257
- Access Restriction:
- Restricted for use by site license.
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