Retail design / Stephen Anderson and Lynne Mesher.

Format:

Book

Author/Creator:

Anderson, Stephen, 1966- author.

Mesher, Lynne, author.

Series:

Basics interior design

Language:

Undetermined

Subjects (All):

Stores, Retail--Design and construction.

Stores, Retail.

Branding (Marketing).

Stores, Retail--Design.

Store decoration.

Consumer behavior.

Genre:

Electronic books.

Physical Description:

1 online resource (187 pages) : illustrations (chiefly colour)

Edition:

Second edition.

Place of Publication:

London : Bloomsbury Publishing, 2019.

System Details:

Mode of access: World Wide Web.

Summary:

"What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthrall the consumer. Starting with a brief history of the retail environment, the author covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organized depending on the sector and the merchandise. The penultimate chapter covers the details of the physical elements such as the facade, the fixtures and fittings and the final chapter on consumer psychology pulls together the elements of retail design and how they affect consumer behavior. This second edition of Retail Design is fully updated with four new international case studies, end of chapter summaries and exercises for the student, plus the new chapter on consumer psychology. With more diagrams and plans and over 40% new illustrations, the new edition will be an even more valuable resource for any interior design student interested in the retail environment"--Bloomsbury Applied Visual Arts.

Contents:

Consumer behavior

Branding and identity

Retail sectors and channels

The retail environment

The organisation of retail space

Retail detail.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from home page (viewed on December 20, 2019)

Other Format:

Print version: Anderson, Stephen. Retail design.

ISBN:

9781474294300 (online)

Access Restriction:

Restricted for use by site license.