Design Powered by Data: Getting Started with UX Web Analytics/ with Lachezar Arabadzhiev.

Format:

Video

Author/Creator:

Arabadzhiev, Lachezar, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2022.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how you can supercharge your design by using data analysis with expert Lachezar Arabadzhiev, focusing on the core methodologies that are used today.

These days, data seems to drive everything, from what we watch or how we eat, to how entire companies conduct business. While you probably wouldn't immediately think of design work when you think of data, this course with Lachezar Arabadzhiev shows how you can supercharge your design by using data analysis. Often times, it's easy to get caught up in your own creative vision and ideas and forget to listen to your actual users to see how they feel. Lachezar shows why collecting user feedback is imperative to effective design. He starts with a few foundational web analytics concepts like event tracking and customer journey mapping, then explains key techniques like how to segment your data for better and more comprehensive analysis, and explores A/B testing techniques that can work with any tool or any platform. Listening to your users is a key part of creating a great user experience, so join Lachezar as he shows you how to optimize that data in your designs.

Participant:

Presenter: Lachezar Arabadzhiev

Notes:

2/03/2022

Access Restriction:

Restricted for use by site license.