Remarketing Foundations/ with Amy Bishop.

Format:

Video

Author/Creator:

Bishop, Amy, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2022.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn about planning and executing a successful remarketing campaign with strategic audience-focused advertising and data analytics to track your progress.

Ever wondered what happens to people who visit your site but don't complete the final purchase? If so, you may want to think about taking your digital marketing efforts to the next level with a strategic remarketing campaign. In this course, marketing expert Amy Bishop shows you how to successfully remarket your product site by advertising to people who have already engaged with your business. Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.

Participant:

Presenter: Amy Bishop

Notes:

4/20/2022

Access Restriction:

Restricted for use by site license.