Customer Experience: Creating Customer Personas/ with Myra Golden.

Format:

Video

Author/Creator:

Golden, Myra, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2022.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to create customer personas to help you better connect with your customers and drive more sales.

In today's competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumer's attention, you need to optimize your message to target people who are most likely to drive sales. In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers' motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide-along with a cheat sheet of persona templates-you'll have the tools to create your own customer personas to help you increase sales.

Participant:

Presenter: Myra Golden

Notes:

2/02/2022

Access Restriction:

Restricted for use by site license.