The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty / Rita Gunther McGrath, Ian MacMillan.

Format:

Book

Author/Creator:

McGrath, Rita Gunther, author.

MacMillan, Ian C., 1940- author.

Language:

English

Subjects (All):

Entrepreneurship.

Leadership.

Physical Description:

1 online resource (xv, 380 p. ) ill. ;

Edition:

First eBook edition.

Place of Publication:

Boston, Massachusetts : Harvard Business School Press, 2000.

Language Note:

English

Summary:

"Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. The book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs." "The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook, and then act on them to build the entrepreneurial organizations demanded by the future."--Jacket.

Contents:

Ch. 1. Needed: An Entrepreneurial Mindset

Ch. 2. Framing the Challenge

Ch. 3. Building Blockbuster Products and Services

Ch. 4. Redifferentiating Products and Services

Ch. 5. Disrupting the Rules of the Game

Ch. 6. Building Breakthrough Competences

Ch. 7. Selecting Your Competitive Terrain

Ch. 8. Assembling Your Opportunity Portfolio

Ch. 9. Selecting and Executing Your Entry Strategy

Ch. 10. Putting Discovery-Driven Planning to Work

Ch. 11. Managing Projects with Uncertain Outcomes

Ch. 12. The Most Important Job: Entrepreneurial Leadership

Ch. 13. The Entrepreneurial Edge: When Strategy is Discovery.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781422160718

1422160718