Strategy for sustainability : a business manifesto / Adam Werbach.

Format:

Book

Author/Creator:

Werbach, Adam, author.

Language:

English

Subjects (All):

Strategic planning.

Sustainable development.

Physical Description:

1 online resource (226 p. )

Place of Publication:

Boston, Massachusetts : Harvard Business Review Press, 2009.

Language Note:

English

Summary:

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Contents:

A different way to formulate your business strategy

Mapping your opportunities : an analysis of society, technology, and resources (STaR)

Setting your North Star and initiating the TEN cycle : the tools of implementation

Using transparency to execute your strategy : open up your business for scrutiny

Engaging individuals : people want to help

The network of sustainability partners : a company cannot execute its strategy alone

Leadership at all levels : inspiration as a leadership technique.

Notes:

Includes bibliographical references and index.

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9781422136447

1422136442

OCLC:

1027200809