Alignment : using the balanced scorecard to create corporate synergies / Robert S. Kaplan, David P. Norton.

Format:

Book

Author/Creator:

Kaplan, Robert S., author.

Norton, David P., 1941- author.

Language:

English

Subjects (All):

Strategic planning.

Industrial management.

Industrial organization.

Strategic alliances (Business).

Organizational effectiveness.

Balanced scorecard (Management).

Physical Description:

1 online resource (293 pages) : illustrations

Place of Publication:

Boston, Massachusetts : Harvard Business School Press, 2006.

Language Note:

English

Summary:

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters role in setting, coordinating, and overseeing organizational strategy.Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.The next breakthrough in strategy execution from the fields premier thinkers, Alignment shows how todays companies can unlock unrealized value from enterprise synergies.

Contents:

Alignment : a source of economic value

Corporate strategy and structure : historical perspective

Aligning financial and customer strategies

Aligning internal process and learning and growth strategies : integrated strategic themes

Aligning support functions

Cascading : the process

Aligning boards and investors

Aligning external partners

Managing the alignment process

Total strategic alignment.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

9781422163207

1422163202