1 option
Changing minds : the art and science of changing our own and other people's minds / Howard Gardner.
- Format:
- Book
- Author/Creator:
- Gardner, Howard, author.
- Language:
- English
- Subjects (All):
- Change (Psychology).
- Persuasion (Psychology).
- Physical Description:
- 1 online resource (2,474 pages)
- Place of Publication:
- Boston, Massachusetts : Harvard Business School Press, 2006.
- Summary:
- Think about the last time you tried to change someones mind about something important: a voters political beliefs; a customers favorite brand; a spouses decorating taste. Chances are you werent successful in shifting that persons beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.Remember that we dont change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (EBC, viewed February 8, 2018).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.