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Disrupting digital business : create an authentic experience in the peer-to-peer economy / R "Ray" Wang.
- Format:
- Book
- Author/Creator:
- Wang, R. (Ray), author.
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Technological innovations--Management.
- Technological innovations.
- Business enterprises--Technological innovations.
- Business enterprises.
- Physical Description:
- 1 online resource (191 pages)
- Place of Publication:
- Boston, Massachusetts : Harvard Business Review Press, 2015.
- Language Note:
- English
- Summary:
- We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises-no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they're passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it's happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change-how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite2. Data's influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.
- Contents:
- Intro
- Copyright
- Contents
- Ch 1: Keeping the Brand Promise
- Ch 2: Being True to Yourself
- Ch 3: Data Exhaust
- Ch 4: Being Fox News
- Ch 5: A Glimpse into the Future
- Ch 6: Networked Economies
- Ch 7: Living and Working in an Era of Digital Business
- Index
- Acknowledgments
- About the Author.
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (EBC, viewed February 9, 2018).
- OCLC:
- 1024266101
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