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Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
- Format:
- Book
- Author/Creator:
- Shenkar, Oded, author.
- Language:
- English
- Subjects (All):
- Competition--Management.
- Competition.
- Imitation--Economic aspects.
- Imitation.
- Diffusion of innovations--Management.
- Diffusion of innovations.
- Physical Description:
- 1 online resource (242 pages)
- Place of Publication:
- Boston, Massachusetts : Harvard Business School Press, 2010.
- Language Note:
- English
- Summary:
- "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.
- Contents:
- Fat copycats
- The science and art of imitation
- The age of imitation
- The imitators
- Imitation capabilities and processes
- Imitation strategies
- The imovation challenge.
- Notes:
- Includes bibliographical references and index.
- Includes index.
- Description based on print version record.
- ISBN:
- 9781422160633
- 1422160637
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