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HBR's 10 must reads on innovation.
- Format:
- Book
- Author/Creator:
- Drucker, Peter F., author.
- Christensen, Clayton M., author., author.
- Govindarajan, Vijay, author.
- Series:
- HBR's 10 Must Reads
- Language:
- English
- Subjects (All):
- Creative thinking.
- Diffusion of innovations--Management.
- Diffusion of innovations.
- Technological innovations--Management.
- Technological innovations.
- New products.
- Creative ability in business.
- Physical Description:
- 1 online resource (189 pages) : illustrations
- Other Title:
- HBR's ten must reads on innovation
- Place of Publication:
- Boston, Massachusetts : Harvard Business Review Press, 2013.
- Language Note:
- English
- Summary:
- NEW from the bestselling HBR's 10 Must Reads series.To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: Decide which ideas are worth pursuing Innovate through the front lines-not just from the top Adapt innovations from the developing world to wealthier markets Tweak new ventures along the way using discovery-driven planning Tailor your efforts to meet customers' most pressing needs Avoid classic pitfalls such as stifling innovation with rigid processesLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR's 10 Must Reads: The EssentialsHBR's 10 Must Reads on CommunicationHBR's 10 Must Reads on CollaborationHBR's 10 Must Reads on LeadershipHBR's 10 Must Reads on Making Smart DecisionsHBR's 10 Must Reads on Managing YourselfHBR's 10 Must Reads on Strategic MarketingHBR's 10 Must Reads on Teams.
- Contents:
- Intro
- copyright
- Contents
- Ch 1: The Innovation Catalysts
- Ch 2: Stop the Innovation Wars
- Ch 3: How GE Is Disrupting Itself
- Ch 4: The Customer-Centered Innovation Map
- Ch 5: Is it Real? Can We Win? Is It Worth Doing?
- Ch 6: Six Myths of Product Development
- Ch 7: Innovation: The Classic Traps
- Ch 8: Discovery-Driven Planning
- Ch 9: The Discipline of Innovation
- Ch 10: Innovation Killers
- Contributors
- Index
- Untitled.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 9781422191507
- 1422191508
- OCLC:
- 1027201526
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