Get the meeting! : an illustrative contact marketing playbook / Stu Heinecke.

Format:

Sound recording

Author/Creator:

Heinecke, Stu, author.

Contributor:

Yen, Jonathan, narrator.

Language:

English

Subjects (All):

Sales management.

Direct marketing.

Direct selling.

Customer relations.

Physical Description:

1 online resource (1 audio file (10 hr., 24 min., 28 sec.))

Edition:

Unabridged.

Place of Publication:

Old Saybrook : Tantor Media, 2020.

[Old Saybrook] : Tantor Audio, 2020.

System Details:

audio file

Summary:

What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing-using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent-has helped professionals around the world open more doors in their careers and reach new heights of success.Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns-from strategy, through execution, to results-and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

Participant:

Narrator: Jonathan Yen.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9781494544065

1494544067

OCLC:

1135858044

Publisher Number:

Z100155169 Recorded Books