Hbr's 10 must reads on sales / Harvard Business Review.

Format:

Sound recording

Author/Creator:

Harvard Business Review.

Kotler, Philip, author.

Zoltners, Andris, author.

Goyal, Manish, author.

Anderson, James C., author.

Contributor:

Parks, Tom, Narrator.

Series:

HBR's 10 Must Reads.

Language:

English

Physical Description:

1 online resource (6 audio files) : digital

Edition:

Unabridged.

Place of Publication:

Rego Park : Ascent Audio, 2020.

System Details:

audio file

Summary:

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Participant:

Narrator: Tom Parks.

Notes:

Unabridged.

ISBN:

9781469078663

146907866X