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Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (Audio Book) / Cunningham, Andy.
- Format:
- Sound recording
- Author/Creator:
- Cunningham, Andy, author.
- Language:
- English
- Genre:
- Electronic videos.
- Physical Description:
- 1 online resource (1 audio file)
- Edition:
- 1st edition
- Place of Publication:
- McGraw-Hill, 2017.
- System Details:
- video file
- Summary:
- From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company’s precise position in the marketing landscape, using the author’s DNA-based methodology—and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition.
- Notes:
- Online resource; Title from title screen (viewed October 13, 2017)
- ISBN:
- 9781260122091
- 1260122093
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