Chasing cool : standing out in today's cluttered marketplace / Noah Kerner, Gene Pressman.

Format:

Sound recording

Author/Creator:

Kerner, Noah.

Contributor:

Pressman, Gene.

Heller, Johnny., Narrator.

Tantor Media.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (1 audio file)

Place of Publication:

[Old Saybrook, Conn.] : Tantor Media, 2009.

Summary:

Chasing Cool includes interviews with more than seventy of today's most respected innovators, from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not and explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool.

Notes:

OCLC-licensed vendor bibliographic record.

Unabridged.

Audio file.

Title from image on Web page (viewed May 7, 2009).

Previously released on compact disc, 2007.

ISBN:

9781400124244

1400124247

OCLC:

320475588