Design to grow : how Coca-Cola learned to combine scale & agility (and how you can too) / David Butler & Linda Tischler.

Format:

Sound recording

Author/Creator:

Butler, David (Designer), author.

Tischler, Linda, author.

Contributor:

Berkrot, Peter, narrator.

Language:

English

Subjects (All):

Coca-Cola Company.

Technological innovations--Management.

Technological innovations.

Organizational effectiveness.

Strategic planning.

Entrepreneurship.

Physical Description:

1 online resource (1 audio file (06 hr., 18 min., 31 sec.))

Edition:

Unabridged.

Place of Publication:

[Old Saybrook] : Tantor Audio, 2015.

Summary:

In today's world, every company is at risk of having a "Kodak Moment"-watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

9781494590826

1494590824

OCLC:

905653650

Publisher Number:

Z100090159 Recorded Books