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Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand / Pepper Miller.
- Format:
- Sound recording
- Author/Creator:
- Miller, Pepper, author.
- Language:
- English
- Subjects (All):
- Consumers, Black--United States.
- Consumers, Black.
- Marketing--United States.
- Marketing.
- Black people and mass media--United States.
- Black people and mass media.
- Minority consumers.
- African American consumers.
- Consumer behavior.
- Target marketing.
- Physical Description:
- 1 online resource (1 audio file (6 hr., 45 min., 38 sec.))
- Edition:
- Unabridged.
- Place of Publication:
- Old Saybrook : Tantor Media, 2018.
- Old Saybrook : Tantor Audio, 2018.
- [Old Saybrook, CT] : Tantor Audio, [2018]
- System Details:
- audio file
- Summary:
- Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
- Participant:
- Narrator: Allyson Johnson.
- Notes:
- Unabridged.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781515969631
- 1515969630
- OCLC:
- 1192498308
- Publisher Number:
- Z100144951 Recorded Books
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